About Luvella
Luvella was founded by a small team in Sydney who believe that jewellery should speak from the heart, not just sparkle on the outside.
At Luvella, we believe jewellery is more than just an accessory it’s a way to carry the people, memories, and moments that mean the most to you.
Our journey began after a long search for gifts that could truly express what words sometimes can’t. We set out to create pieces that are not only beautiful and lasting, but deeply personal gifts that carry meaning long after they’re given. Since then, we’ve thoughtfully curated a collection of jewellery that celebrates life’s most meaningful connections from mothers and daughters to grandparents, grandchildren, best friends, and soulmates.
Each piece is crafted with care, created not just to be worn, but to be felt a reminder of love that stays close to the heart.
Our Philosophy
Designed for Emotion
We craft jewellery that tells a story. Whether it’s a “thinking of you” gift, a keepsake for your daughter, or a quiet reminder that someone is never alone – our pieces are designed to carry meaning.
Made for Real Life
Simple, elegant, and versatile -our designs are made to be part of your everyday moments. Because love isn’t reserved for special occasions.
Built on Connection
We’re not just in the jewellery business – we’re in the love and connection business. Everything we do is to help you give more thoughtfully, feel more deeply, and connect more genuinely.
Our Mission
To create meaningful jewellery that helps people celebrate love, family, and life’s most heartfelt connections.
